S3 Launching a Subscription Based Business

Launching a Subscription Based Business Online with CJ Jolliff listen along to a successful online business owner as he discusses his latest venture of launching a subscription based business. In Season 3 we are departing from our old format for a new look at how to grow an online business.  This Episode is an interview…

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S2 E21 Variety Seeking Behavior

The Consumer Behavior Series Part 4 Variety Seeking Behavior Variety Seeking Behavior is when consumers buy a new product, not because they were dissatisfied with the last product they purchased, but they want to try something new all the time. These are buyers that are great one time purchasers. They do not make great long…

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S2 E20 Habitual Buying Behavior

What is Habitual Buying Behavior Habitual buying behavior are purchases characterized by uninvolved buying patterns. Consumers are not as concerned by the specific brands, but habitually buy the product type.  Think bread or cereal from the grocery store. If your favorite brand is not there, you’ll often buy a different brand as long as it…

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S2 E19 Dissonance-Reducing Buying Behavior

Dissonance-Reducing Buying Behavior This is the second episode in the four part series on consumer behavior. Dissonance-reducing buying behavior is when your customers question their decision after purchase. They will look for evidence to prove they were right and made the right decision.  Check out the series Episode 1 HERE (S2 E18 Complex Buying Behavior)…

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S2 E18 Complex Buying Behavior

#1 of the four types of consumer behavior: Complex Buying Behavior  We are starting a four part podcast about consumer behavior. We are going to dive into the 4 types of buying behavior you need to be aware of. How you can use your knowledge of the types of buying behavior to adjust your marketing…

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S2 E17 Time to Grow

Is it Time to Grow Your Business? Is it time for you to add another person to your business? Is your business needing more time and effort than you can afford to give it? Is it time to grow?  There are many things to consider while you are thinking about adding another person to your…

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