What is Habitual Buying Behavior Habitual buying behavior are purchases characterized by uninvolved buying patterns. Consumers are not as concerned by the specific brands, but habitually buy the product type.  Think bread or cereal from the grocery store. If your favorite brand is not there, you’ll often buy a different brand as long as it…

Read More

Dissonance-Reducing Buying Behavior This is the second episode in the four part series on consumer behavior. Dissonance-reducing buying behavior is when your customers question their decision after purchase. They will look for evidence to prove they were right and made the right decision.  Check out the series Episode 1 HERE (S2 E18 Complex Buying Behavior)…

Read More

#1 of the four types of consumer behavior: Complex Buying Behavior  We are starting a four part podcast about consumer behavior. We are going to dive into the 4 types of buying behavior you need to be aware of. How you can use your knowledge of the types of buying behavior to adjust your marketing…

Read More

Is it Time to Grow Your Business? Is it time for you to add another person to your business? Is your business needing more time and effort than you can afford to give it? Is it time to grow?  There are many things to consider while you are thinking about adding another person to your…

Read More

Sell More Frequently This is the second part in a three part series on how to increase your business revenue. This episode we discuss and dive into the concept of trying to sell more frequently by using subscriptions. Customers often forget to buy your product or service. Give them the opportunity to receive your product…

Read More