Learn to Play The Devil’s Advocate This week we talk about how and why you may want to play the devil’s advocate with your customers. Research shows that doing so makes them not just more comfortable, but also more convinced in their decision to buy your product or service. When people must defend their decision,…

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Have Your Brand Take a Stance Give your audience or clients something to connect with by sharing your Brand’s values. Take a stance on what you believe in or want your brand to stand for.  People will like your brand more and thus feel motivated to support it if your brand’s beliefs and values align…

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The Power of Reframing Reframing is not something everyone is familiar with, but you should be. This week in business we discuss the ups and downs of the website. More downs this week. I didn’t spend much time working on the website and didn’t share anything online. It showed.  We also take a dive into…

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Divide and Conquer Your Audience Divide and Conquer your audience, clients, and customers. That means give them a category or segment to claim and hold on to. People will divide into groups over the slightest things and then place great value on the label. Offer labels or different groups of customers if possible, if not…

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