Divide and Conquer Your Audience
Divide and Conquer your audience, clients, and customers. That means give them a category or segment to claim and hold on to. People will divide into groups over the slightest things and then place great value on the label.
Offer labels or different groups of customers if possible, if not use the niche you serve as your label. Offer them what they want and claim the niche with pride. People will be die-hard fans of you if you do.
Yes, you will make enemies of everyone else, just as fans of particular sports franchises do, but you gain the strong support of the same team fans you serve.
If you are ever able to find a niche that allows you to serve others independently, then more power to you, until then, divide and conquer.
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