What is Habitual Buying Behavior Habitual buying behavior are purchases characterized by uninvolved buying patterns. Consumers are not as concerned by the specific brands, but habitually buy the product type.  Think bread or cereal from the grocery store. If your favorite brand is not there, you’ll often buy a different brand as long as it…

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Dissonance-Reducing Buying Behavior This is the second episode in the four part series on consumer behavior. Dissonance-reducing buying behavior is when your customers question their decision after purchase. They will look for evidence to prove they were right and made the right decision.  Check out the series Episode 1 HERE (S2 E18 Complex Buying Behavior)…

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