Posts by Aaron Jarrels
S2 E4 Be Transparent with Strategic Mistakes
Respect is earned when things are not easy. Customers value honesty when it come to businesses making mistakes.
Read MoreS2 E3 Understanding the Three Types Of Buyers
Understanding the Three Types of Buyers In this episode, we go over the three types of buyers. Neuroscientists have discovered that people “spend till it hurts” and can be categorized into different types. The three types are separated by their pain level when it comes to spending money. Spendthrifts are the buyers/spenders with the highest…
Read MoreS2 Give Your Customers a Label
Give Your Customers a Label Be sure to give your customers a label. Be sure it contains a powerful word that will make them more likely to feel an invisible pressure to live up to the label. Labeling and calling people “Active Listeners” will psychologically make them more likely to be active listeners. We like…
Read More10 Powerful Email Marketing Strategies
The concept behind email marketing is as old as the concept of marketing itself. Email marketing is the best, most powerful, and direct way to connect with your audience, nurture them, and turn them into your loyal customers.
Read MoreS2 Be Sure to Have a Minimum Offer
Always Have a Minimum Offer It is imperative to have a minimum offer for customers. Here’s why. When people have to spend any amount of time thinking about something it can create “action paralysis” causing them to shut down and not make a decision, they may even put it off and never actually make it. …
Read More22 Easy Ways to Make Money
Looking for easy ways to make money fast? To live a financially free life, it is very important to handle your finances effectively. Most people in your life will emphasize cutting back on your expenses. There is no doubt that it is a good approach; however, to meet all your financial challenges, you will need an extra income source.
Read MoreWeek Ending 14-Expectancy Theory
Expectancy Theory is a powerful way to get people to act in their best interest even if it is inconvenient for them.
Read MoreWeek 13 Ending-Intrinsic and Extrinsic Motivation
Intrinsic and Extrinsic Motivation in Use Today w are discussing the differences and often misunderstood intrinsic and extrinsic motivation. Many people believe that they are motivated by money, this is a misconception. Money is only a means to an end. It is a tool for getting what people really want and motivates them. Money is…
Read MoreBest Lighting Techniques
You can never know too many lighting techniques. Very often your favorite technique doesn’t work in a new situation or time of day. Here are some of the very best and easiest lighting techniques for shooting video.
Read MoreWeek 12 Ending-Information Gap Theory
Welcome to the 12th week of the Podcast. This week we talk about the Information Gap Theory. Developed by George Loewenstein in the early 1990s, this theory suggests that people will have a desire to fill in a gap in the knowledge between the information they have and the information they find out they are…
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