Understanding the Three Types of Buyers In this episode, we go over the three types of buyers. Neuroscientists have discovered that people “spend till it hurts” and can be categorized into different types. The three types are separated by their pain level when it comes to spending money. Spendthrifts are the buyers/spenders with the highest…

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Give Your Customers a Label Be sure to give your customers a label. Be sure it contains a powerful word that will make them more likely to feel an invisible pressure to live up to the label.  Labeling and calling people “Active Listeners” will psychologically make them more likely to be active listeners. We like…

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Always Have a Minimum Offer It is imperative to have a minimum offer for customers. Here’s why. When people have to spend any amount of time thinking about something it can create “action paralysis” causing them to shut down and not make a decision, they may even put it off and never actually make it. …

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Easiest Ways To Make Money Fast

Looking for easy ways to make money fast? To live a financially free life, it is very important to handle your finances effectively. Most people in your life will emphasize cutting back on your expenses. There is no doubt that it is a good approach; however, to meet all your financial challenges, you will need an extra income source.

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Intrinsic and Extrinsic Motivation in Use Today w are discussing the differences and often misunderstood intrinsic and extrinsic motivation. Many people believe that they are motivated by money, this is a misconception. Money is only a means to an end. It is a tool for getting what people really want and motivates them. Money is…

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Lighting Technique Guide

You can never know too many lighting techniques. Very often your favorite technique doesn’t work in a new situation or time of day. Here are some of the very best and easiest lighting techniques for shooting video.

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Welcome to the 12th week of the Podcast. This week we talk about the Information Gap Theory. Developed by George Loewenstein in the early 1990s, this theory suggests that people will have a desire to fill in a gap in the knowledge between the information they have and the information they find out they are…

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