Archive for February 2021
S2 E10 Play The Devil’s Advocate
Learn to Play The Devil’s Advocate This week we talk about how and why you may want to play the devil’s advocate with your customers. Research shows that doing so makes them not just more comfortable, but also more convinced in their decision to buy your product or service. Why Devil’s Advocate Works: When people…
Read MoreS2 E9 Take a Stance
Have Your Brand Take a Stance Give your audience or clients something to connect with by sharing your Brand’s values. Take a stance on what you believe in or want your brand to stand for. People will like your brand more and thus feel motivated to support it if your brand’s beliefs and values align…
Read MoreS2 E8 Reframing
The Power of Reframing Reframing is not something everyone is familiar with, but you should be. We also take a dive into reframing. We are able to change or reality by reframing our view of it. By changing the meaning we give to the things that happen, we are able to take control of our…
Read MoreS2 E7 Divide and Conquer
Divide and Conquer Your Audience Divide and Conquer your audience, clients, and customers. That means give them a category or segment to claim and hold on to. People will divide into groups over the slightest things and then place great value on the label. Offer labels or different groups of customers if possible, if not…
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