People are hard-wired to listen and obey authority figures. We are taught at a very young age to respect elders and obey those who appear in charge. We assume that people in uniforms are in positions of high-statice. People whose opinions we value have authority over us. We need to be more mindful of who we have authority over and we can also use this phenomenon to help us grow our business just like the big guys do.
By having testimonials from people who others value and hold in an authoritative position, you can maximize the likelihood that they will listen and also purchase.
If you are looking for additional information on how to set up your sales funnel be sure to check out this great guide: The Comprehensive Guide to Sales Funnels.
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