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Expectancy Theory in Use
Expectancy theory is a powerful way to get people to act in their own best interest, even when it is uncomfortable for them to do so.
People will very often do what is expected of them, even if it is uncomfortable or inconvenient for them to do so if they also believe it will benefit them in some way. You can use this to increase engagement in your live events, either in person, on Facebook, or on Youtube.
Very often people underestimate their value and in so doing tend to let people off the hook when it comes to asking them to do something that may be out of their comfort zone. Using the expectancy theory to build in an expectation of others is important. Because if you instead send messages of expectancy about doing things like showing up, or purchasing your product or service, it will have a strong effect as long as what you are offering them is believed to benefit them.
It is also the end of week 14 and we do a wrap up of what has been working and what is still taking time to really get a foothold. In the coming weeks and months, we will be talking about how to use each of the different platforms to promote your content. We will also be doing a complete overhaul of our websites together to add story branding so we can add a customer journey on our sites that will lead to greater engagement and conversions.
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Be sure to listen to other episodes of the Grow an Online Business Podcast here.
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