This week we talked about the psychological principle of Scarcity. When things are harder to acquire, and the supply is limited, they become more attractive.
How to use this to grow your business: You can limit the number of available products or services. You can limit the window of opportunity to purchase your product or service. You could even make it available only to the who complete some other request or task first.
Think for a moment about a group or club that makes you earn badges in a specific order, or try to remember a commercial that didn’t say for a limited time only.
We are often moved into action because we believe we may miss out on a deal or service. Used properly it can help your potential customers make the action necessary to purchase what you are offering.
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