Why is it so important to increase your website’s SEO? Well, due to intense competition, everyone wants their website on the first page of search engines. Why, because people rarely look for the website on the second page. Have you ever gone to the second page of a search engine? There is less than one percent of the population that goes to the second page. Therefore, it is very important to rank your websites higher on search engines to reach your audience. Therefore, people are highly motivated to rank their websites as high as possible.
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5 Easy Ways to Increase Your Website’s SEO
There are numerous ways to increase your site SEO. However, in this section, we will explain the 5 easy ways to increase your website’s SEO:
1. Start With An SEO Website Audit:
The first thing to do if you want to increase your website’s SEO ranking starts with an SEO website audit. Once you do your website audit, you will learn about your strengths and weaknesses. Therefore, you will be better positioned to play with your strengths and make strategic improvements for increasing SEO ranking.
Things you have to consider in an SEO website audit are:
- Your website structure
- Information architecture
- Existing content
Through the audit, you will have in-depth information about these areas. However, keep in mind that an audit won’t improve your SEO ranking, but it will give you an insight into where you need to make changes to improve your SEO ranking. For example, if there is a problem with the website structure, change it to rank your website higher on search engines.
2. Create Titles and Description:
Do you have any idea about creating unique titles and descriptions for each page on your site? Description can help you to convey your message in clear yet brief words to your audience. An ideal meta-description consists of keywords that make it much easier for the audience to find your page and rank it high on search engines.
Generally, the short phrases that appear when you are searching are the titles of the page. Keep in mind that title and description are the first elements that can determine your search engine ranking. However, writing a meta-description one time is not enough. You have to review it over time as your site changes.
3. Use Hyperlinks:
Hyperlinks are like an anchor text that can lead the reader to another page of your site. Therefore, whenever you are writing a blog or a post on your website, use anchor text or hyperlinks. In this way, readers can directly land from one page to another with just a click on the hyperlink.
These hyperlinks can consist of keywords and phrases that are easy to search and show up first whenever you search for anything related to them. They can effectively help to increase the SEO ranking of your site. However, the rule is not to overdo it. Excessive use of hyperlinks is of no help; instead, they can raise red flags with Google.
4. Use Relevant and Easy Content:
The quality of your content is like a game-changer. It plays the most critical role in determining the SEO ranking of your site. Moreover, nothing can replace the power of quality content. Therefore, whenever you are writing content for your site, never compromise on its quality.
The main element of quality content is the use of keywords. Before writing content, find out all the relevant keywords, and use them in your blog. Always try to use multiple keyword phrases that are very similar. Moreover, the placement of your keywords also matters. Use these keywords in title, meta-description, and content and headings to increase your website’s SEO. Besides, add heading and subheading in your content and make sure that it is readable.
5. Optimize Your Site For Speed:
Website speed is also an important factor for the SEO ranking used by Google algorithms. Generally, readers get frustrated when it takes longer than usually by a load to load. As a result of which they switch to another website. According to data, you will lose almost 50 percent of your traffic if your page takes more than 3 seconds.
So, the easy way to improve your bounce rate and SERP ranking is by boosting your site speed. Factors that can help with increasing your site speed are:
- Image file size
- Browser caching
- Script handling
By improving your site’s speed, you are not only providing better UX but also increasing conversion rates. And for your information, Google takes into consideration all these factors during ranking on SERP.
Consider Asking For Help
You can increase your SEO ranking by using readable and quality content, titles, and description or by increasing your site’s speed. Besides, using keywords and properly placing them in an article, be sure you give value to those reading your posts. Your audience will be able to find you only when you rank high on search engines. Therefore, use these methods yourself to increase your website’s SEO, or have someone else do it for you if you do not have the time to devote to it.
Broken Moon Media specializes in doing the things you don’t want to do yourself because you are too busy helping your customers. We make sure you stay busy by helping your customers find you when they look online. Drop us a note and see what we can do for your local SEO needs today.